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About


Background and experience

Biography & Approach

The Elevator Pitch

I use technology to create meaningful experiences that drive results.

Professional Bio

Le'Rhone is a high-capacity digital marketing technology leader with a demonstrated history of creating meaningful experiences that drive results. He's partnered with organizations of all sizes and has helped them navigate technology solutions to achieve winning business objectives. He's passionate about leadership, public speaking, and using technology to make a difference.

My Approach

Outcomes Driven

Results matter. Creating systems to navigate a sea of tasks so teams can prioritize the right initiatives that produce the desired outcomes for the business and our clients.

Entrepreneurial

Helping to define new and creative approaches to challenges to achieve business objectives and create value.

Empowering Teams

No one likes a micromanager. When you have talented people in the right roles, everyone wins. The goal is to find the best team members and put them in positions where they win today and show continued growth in the future.

Cross-discipline Collaborator

The greatest success comes from pulling the best ideas from the full team. Working closely with Creative, Technology, Strategy, Client Service, and other members of the product team ensure the best ideas find their way to the surface.

Organizationally Focused

Ideas are great, but they shouldn't be made in a vacuum. Aligning team and department goals with initiatives that are important to the larger organization shows a commitment to the objectives of senior leadership and creates a unified vision.

Transparent Communicator

There are few things more frustrating than lack of clear direction. Establishing trust, communicating clearly and often, and creating clear next steps is key for the continued development of team members.

Positive Motivator

Positivity is underrated. While it's important to be realistic and not sugar-coat issues, maintaining a posture of positivity can do wonders for motivating teams and achieving meaningful results.

Life-long Learner

Digital is ever-changing and we need to equip ourselves with new concepts, approaches, and the learnings of others. We're not chasing fads; we're staying on top of where the industry is going and adjusting our initiatives to stay ahead.

Experience

How it started

Working on the original Blue Media Group website in 2004 with my Blackberry, the Web Design Business Kit, and a celebratory cookie.

VP Technology, Healthcare
Bounteous

2022 - Present

Helping leading health companies win digitally by continuously innovating brand experiences that drive transformative results.

Senior Director, Acquia Development
Bounteous

2020 - 2022

Supporting the Bounteous Drupal practice through co-innovation with our clients and our ever-growing partnership with Acquia. We're an Acquia Global Level Partner, 2021 and 2019 Acquia Partner of the Year, 2020 Acquia Marketing Innovation Partner of the Year, and in 2021 received the Acquia Engage Radical Innovators Award and became one of the first Acquia Practice Certified Partners.

Director of Technology
The Archer Group

2008 - 2020

Created meaningful experiences that made a difference for our clients by delivering high-quality digital solutions, building a team of talented technologists, promoting emerging platforms, advocating for accessibility, and growing technology partnerships.

Retail Services
HSBC

2007 - 2008

Supported HSBC-branded retail credit cards for Boscov’s, Bon-Ton, Best Buy, and Costco.

Principal
Blue Media Group

2004 - 2008

Designed and developed digital marketing solutions and provided technical direction for startups, small businesses, and non-profits.

Select Clients

  • Appleton Estate
    Beverages
  • Chase
    Financial Services
  • Fair Square Finacial
    Financial Services
  • JG Wentworth
    Financial Services
  • Kind
    Snack Foods
  • M&T Bank
    Financial Services
  • March of Dimes
    Non-profit
  • Morgan Stanley
    Financial Services
  • Penn Mutual
    Insurance
  • Pfizer
    Pharmaceutical
  • Project Management Institute
    Professional Association
  • Wawa
    Quick Service Restaurant
  • Wilmington Trust
    Financial Services
  • Special Olympics Delaware
    Non-profit
  • U.S. Vision
    Retail

Education & Certifications

Wilmington University
Bachelor of Science, Marketing

Applying advanced marketing strategies in using market analytics, integrated communications and the latest marketing technology to meet the goals of the organization.

ValueSelling Associates
ValueSelling Framework

April 2020

Acquia Certified Site Builder - D8
Acquia

May 2020

Acquia Certified Site Builder - D9
Acquia

July 2020

Acquia Certification Contributor
Acquia

March 2022

Speaking & Events

  • Diversity & Inclusion in Tech Panel
    Tech Elevator, 2021
  • Bounteous Employee Showcase
    Tech Elevator, 2021
  • Building Enterprise Drupal Websites
    Bounteous, 2021
  • Three Approaches to Building Your Next Drupal Site
    DrupalCon Europe, 2021
  • Is Decoupled Drupal Right for You?
    DrupalCampNYC, 2021
  • Drupal 7 end of life is near - migrate to Drupal 9 fast and easy
    Bounteous, 2022
  • 3 Ways To Make Sure Your Drupal 7 to Drupal 9 Migration Goes Poorly
    DrupalCon North America, 2022
  • Putting The Continuous in CI/CD: Deploy in Minutes, Not Weeks
    Bounteous, 2022
  • Still excited about Drupal and why you should be too
    DrupalCampNJ, 2022
  • The Hitchhiker's Guide to Drupal DevOps
    Bounteous, 2022